Why is Cyber Monday still a thing? (2024)

Why is Cyber Monday still a thing?

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers around the world.

What is Cyber Monday Why does it exist?

The term Cyber Monday was first coined by the National Retail Federation in 2005 when they noticed that people would continue their holiday shopping online while at work on the Monday after Thanksgiving, because, at that time, many people had a faster Internet connection at work than at home.

Is Cyber Monday still a thing?

Yes! Cyber Monday remains one of the biggest shopping holidays of the year. Black Friday and Cyber Monday (and the weekend between them) kick off the holiday shopping season and each year shoppers are eager to score the biggest bargains on TVs, appliances, home goods, holiday gifts, and much more.

Is Cyber Monday actually worth it?

It all depends on what you're looking for. Black Friday generally offers better deals on big-ticket items like mattresses, laptops, and TVs. Cyber Monday, on the other hand, is a better day for saving on things like small appliances, clothes, accessories, and beauty must-haves.

Why is Cyber Monday becoming more popular?

Even though e-commerce is now part and parcel of our everyday lives and much of the holiday shopping season, Cyber Monday –- a term coined back in 2005 by the National Retail Federation –- continues to be the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it.

Why is Cyber Monday more popular than Black Friday?

With Cyber Monday being more online-oriented than Black Friday, shipping can be a bigger factor when shopping. Historically, many retailers have offered free shipping for Cyber Monday — with or without a minimum purchase requirement.

What is better Black Friday or Cyber Monday?

Historically, we've found the deals on Black Friday -- especially those limited-time deals that happen early in the morning on Friday -- are better than the deals you'll find on Cyber Monday. In many cases, Cyber Monday pricing matches Black Friday pricing.

Is Cyber Monday bigger than Black Friday?

Differences between Black Friday and Cyber Monday are pretty minor and most retailers offer the same sales. Overall, Cyber Monday is a better day to shop for tech deals and smaller gifts, especially online.

Will things be cheaper on Cyber Monday?

Cyber Monday is far from too late to get a good deal. In fact, it can have more and better-quality deals than Black Friday, especially if you focus on the best products to shop that day. In 2022, about 30% of the deals we listed on Cyber Monday were Staff Pick-worthy, or "best of the best" offers.

Should you wait until Cyber Monday?

If you save the bulk of your shopping for Cyber Monday, you risk passing up deals and having key items on your list sell out. You might also have a harder time choosing gifts you can't see in person. Aim to do your holiday shopping throughout November, rather than waiting until the end of the month.

What are the cons of Cyber Monday?

Drawbacks Of Cyber Monday

Consumers often buy items they don't need, swayed by the perceived value of the discounts. This risk is heightened during Cyber Monday due to the aggressive marketing tactics employed by retailers, leveraging the scarcity and time-limited nature of deals.

What the heck is Cyber Monday?

Cyber Monday is an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day.

What is an interesting fact about Cyber Monday?

“The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation (NRF). It was created as a way to encourage consumers to shop online. The trade association noted that web purchases often spiked on the Monday after Thanksgiving in prior years.

What is the day after Cyber Monday called?

While the holiday weekend kicks into full gear, as shoppers take advantage of Black Friday, Small Business Saturday and then of course Cyber Monday, there's another "day" you may not have heard about. It's called "Giving Tuesday."

What is the biggest shopping day of the year?

Black Friday is the busiest shopping day of the year in the United States. U.S. retailers prioritize Black Friday and Cyber Monday as highly profitable holiday shopping days.

What are the most common things purchased on Cyber Monday?

There are often great deals on TVs, laptops, appliances and power tools. People often shop online for items which are more economical to ship and return. Consumers associate Cyber Monday with smaller items, gifts and impulse buys. Think clothing, toys and books – after gift cards, these are the most popular gifts.

Does Apple do Cyber Monday?

Does Apple do Cyber Monday sales? The simple answer is: Sort of. Rather than price cuts, Apple's Cyber Monday promotions include gift card offers up to $200 with eligible purchases. Apple products historically see price drops at big-box retailers like Walmart and Amazon.

When did Cyber Monday become a big deal?

It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled "Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year".

What are the drawbacks of Cyber Monday when compared to Black Friday?

“Cyber Monday is really associated with store-wide discounts. So instead of being product specific, you'll see 10 percent off, 15 percent off stores” Palmer clarified. “Then Black Friday is more focused on specific products. You see markdowns on something, a product that you have on your list.”

Does Amazon participate in Cyber Monday?

Check out some of Amazon's top Cyber Monday deals, including up to 30% off select Dyson products and up to 30% off select Peloton products. If you're in the market for new tech, home products, toys, or beauty products, Cyber Monday is an excellent time to buy. Want to know more about Cyber Monday 2023? Look no further!

Is Cyber Monday only for electronics?

You'll be forgiven if you assume Cyber Monday is just a bunch of tech companies discounting their electronics. These sales extend well beyond electronics into every facet of retail, including books, toys, sporting goods, jewelry, appliances, and much more.

How much does the average person spend on Black Friday?

While in 2022, consumers in the United States spent on average 390.19 U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

How long does Cyber Monday last?

As for when Cyber Monday ends, it typically wraps up one of the biggest shopping periods of the year after Amazon Prime Day and Black Friday. This means that the bulk of deals will likely come to an end on Tuesday, November 28. However, some retailers may choose to extend their deals through the holiday season.

Is Black Friday still a thing?

That's not to say that Black Friday has lost all meaning. The days when scores of customers camped out at big-box retailers or trampled one another in the rush to get cheap televisions may be gone, but Black Friday is still shorthand for the shopping frenzy that grips Americans this time each year.

Are things actually cheaper on Black Friday?

OK, but are these sales actually any good? The short answer is, yes, products actually are discounted during Black Friday sales. According to Adobe Analytics data, discounts this holiday season will hit record highs of up to 35% off the list price, with the best deals occurring from Thanksgiving through Cyber Monday.


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